We think we can persuade people to be safe.

We think that if we can just help them link their actions to a negative consequence, it will make them behave in a safer way.

We think that if we tell them about what could happen if they don't follow the rules, they will be more likely to follow the rules.

This, unfortunately, is starting from an incorrect premise and is very unlikely to change behaviour.

The incorrect premise that behaviours are independent.

The incorrect premise that safe and unsafe behaviours are a personal choice and one can easily choose an alternative.

This belief is based on how it feels for us, as individuals.

A feeling that we are in full control of what we do, at the time we do it, that we have agency.

This is, in part, because of our reactive, post experience, conscious explanation and reconciliation. (WTF).

It feels like I was in control, in that moment, but really, I am just a witness to my past conditioning.

We are not individuals, we are not independent. We never have been and we never will be. Everything is causal, within context.

We are not independent, we are interdependent. We exist, act and react in relation to what is around us.