Making safer, happier, less wasteful workplaces through behavioural insights.

 We work with companies that genuinely care.

 We use behavioral insights to improve organisations.

 We help organisations design & activate products to solve problems.

FREE COVID-19 Guidance

Free Behavioural Guidance Note for reopening or running sites and premises during COVID-19 restrictions. Use behavioural science to make it more likely that you get the behaviours you want.


For the brave leader who knows nurturing environments build strong culture. A behaviour design collaborative creating and delivering tools to make work better for humans.

There’s a gap between academia and real-life that we’ve been bridging since 2013 with learning experiences, products and tools aimed at simplifying behavioural science for real people and progressive organisations.

We build on the latest scientific research to design bespoke environments for driving the behaviour you need. Our core team specialise in research, behaviour design, behaviour change and collaboration, all rooted in discoveries from the latest behavioural science thinking.

A network of specialist and academic collaborators allow us to work across a broad spectrum of sectors and bring cross discipline insights to our partners.

We deliver programmes that can help improve your organisation.


Get our latest webinar here

Replay of Watch, Question, Act!

In this webinar, I am joined by Paul Clark from HSE Global Series and Dr John Austin from Reaching Results. We discuss he how best to use data on behaviours to help improve compliance with COVID19 back to work behaviours. We take a look at proximity sensors and other observation and measuring tools such as the SODAK at risk method. 



Due to COVID-19 we are operating at a reduced capacity. No face to face training, coaching or workshops are taking place at present. 

We are developing a number of online sessions which will be run through our sister company Punk Thinking Ltd.

Keep in touch for more details. 

What people say about us


Working with Sodak changed the way I now think and approach issues at work and in my life.

Sodak have opened my eyes to looking at things more scientifically, to be more measured in my approach.

Thank you for the opportunity to take part in the programme, particularly to the Sodak team - potentially a life changing experience.