Making safer, happier, less wasteful workplaces through behavioural insights.

 We work with companies that genuinely care.

 We use behavioral insights to improve organisations.

 We help organisations design & activate products to solve problems.

FREE COVID-19 Resources

Free Behavioural Guidance document, Webinar replays and more.

Access a replay of our free webinars with Dr John Austin where we discuss back to work measures and how best to use of behavioural data during the back to work phase. 


For the brave leader who knows nurturing environments build strong culture. A behaviour design collaborative creating and delivering tools to make work better for humans.

There’s a gap between academia and real-life that we’ve been bridging since 2013 with learning experiences, products and tools aimed at simplifying behavioural science for real people and progressive organisations.

We build on the latest scientific research to design bespoke environments for driving the behaviour you need. Our core team specialise in research, behaviour design, behaviour change and collaboration, all rooted in discoveries from the latest behavioural science thinking.

A network of specialist and academic collaborators allow us to work across a broad spectrum of sectors and bring cross discipline insights to our partners.

We deliver programmes that can help improve your organisation.

Events and stuff


Behave for Happy

Join Dr John Austin and Bob Cummins as they explore some of the science behind Happiness.

This was on Thursday 9th July, 15:00 BST, but you can watch the replay through the link below.

Get Sticking

Make the invisible, visible

Get yourself some viral stickers. Help to highlight touch points. Make cross contamination points more obvious. Highlight what you want cleaned on a more regular basis. Stick um up COVID19!



Due to COVID-19 we are operating at a reduced capacity. No face to face training, coaching or workshops are taking place at present. 

We are developing a number of online sessions which will be run through our sister company Punk Thinking Ltd.

Keep in touch for more details. 

What people say about us


Working with Sodak changed the way I now think and approach issues at work and in my life.

Sodak have opened my eyes to looking at things more scientifically, to be more measured in my approach.

Thank you for the opportunity to take part in the programme, particularly to the Sodak team - potentially a life changing experience.