About us.
Our Mission is to help improve the moral and ethical performance, efficiency, and effectiveness of organisations by improving management and responsible leadership through behavioural insights.
Our Mission is to help create nurturing environments that improve the safety, health, and wellbeing, of those at-risk, who work in high-risk industries.
Our values

Nurture over
Coercion

Value over
Quantity

Equip over
Dependency

Truth over
Sales
Our Story
At Sodak, we bridge the gap between academic theory and real-world application. Since 2013, we’ve been crafting learning experiences, products, and tools that simplify behavioural science for real people and progressive organisations. Our collaborative approach integrates the latest scientific research with practical design, creating environments that drive the behaviours you need. With a core team specialising in research, behaviour design, and collaboration, and a network of specialist and academic collaborators, we deliver cross-disciplinary insights and practical solutions across various sectors.
Our Vision
To have helped create safer, happier, less wasteful workplaces through behavioural insights.
To have helped reduce deaths, injuries and ill health in high-risk industries.
To positively impact the industries in which our clients work. To witness the growth of behavioural science in business performance because of our client’s success.
To see our tools and products used and improved upon by others.
To be the behavioural design solution of choice for organisations wishing to create nurturing environments in order to get the best out of their people.
Annual Report & Policies
At Sodak, our commitment to transparency and excellence extends to every aspect of our work. We are dedicated to fostering a positive impact through our innovative approaches and robust policies.
Our data policy ensures that all information is handled with the utmost care, prioritising privacy and security. We are equally committed to sustainability, and our environmental policy outlines our ongoing efforts to minimise our ecological footprint.
Our Annual report offers consistent insights into our progress and initiatives. Take a dive into our activities, discover the milestones we’ve reached, and learn about the initiatives driving positive change. Our commitment to excellence and continuous improvement remains steadfast.
Join us in our commitment to integrity, sustainability, and continuous improvement.


