Behavioural Science for Business: Train the Trainer by Bob Cummins

This edition of Behavioural Science for Business is designed to enhance would be trainers knowledge of Behavioural Science. It is used as part of the Sodak Train the Trainer Programme as a more detailed version of our leader book. If you would like information about running a Sodak Behavioural Science programme in your workplace get in touch. This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit… http://creativecommons.org/licenses/by/4.0/. Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms.