Workshop – 22nd & 23rd July 2019


A single serious injury has a starting price of $11,995.* In a recent review of incident investigations 80% blamed the worker. 

“Saying what people failed to do has no role in understanding human error.” – Sidney Dekker.

Research shows that our behaviour is fundamentally driven by the environment. A substantial reduction in injuries can be achieved by applying behavioural science to incident investigations.



Monday 22nd & Tuesday 23rd July 2019

$1000 for a seat on this exclusive workshop

Maximum of 20 Delegates - Invite only. 

Dr John Austin and Bob Cummins have teamed up to bring the successful Behavioural Incident Analysis (BIA) tool to the United States of America this July only.

BIA is a technique developed by Sodak Limited, built on the principles of behavioural science, applied behaviorual analysis, and design thinking to enable a better understanding of human behaviour and the environments where the behaviour occurs.

Over two days you will learn techniques that will allow you to better understand why incidents occur. We will help you design environments that promote safer and healthier work practices by applying the principles of Behavioural Science.

We will explore the impact of:

  • The science of human behaviour
  • Why we do what we do
  • Why we don’t do what we should do
  • How to discourage behaviours that we don’t want
  • How we can encourage the behaviours we do want
  • How to relate this to incident investigations
  • How to facilitate a behavioural analysis and design

This workshop will be held at The Foundry in Kalamazoo, MI, USA. 

You will leave with the ability and tools enabling you to facilitate an interactive Behavioural Incident Analysis that will help others in your organisation understand more about the human behaviour aspects of injury and incident cause.


This workshop is for those who manage people and environments or investigate incidents or injuries and have a hunch that there is something missing from the way we currently learn from these amazing opportunities.

If you see an incident as an opportunity to learn and grow stronger and really want to make a difference, then this workshop is for you.

“I’ve recently been using what we’ve learnt following an injury that occurred on site.  It’s been interesting because we discussed the issue and came up with a plan some time ago and on reflection we got it wrong.  We hadn’t pinpointed what triggered the behaviour. We hadn’t looked at the environment. We did all the usual stuff and it was not getting the desired results.”   David Faulds – Manager, Carey Group PLC.



Maximum 20 Places - INVITE ONLY

Learn – Monday 22nd July 

  • A background to behavioural and evolutionary science and why they can help us understand behaviours, attitudes and incidents.
  • An introduction to the techniques used to analyse behaviours and incidents.
  • An introduction to, and understanding of the paradox of at-risk behaviours.
  • An introduction to design thinking and how this can be used to help prevent reoccurrence of incidents.
  • The Behavioural Incident Analysis Toolkit.
  • Immersive scenario analysis

Practice – Tuesday 23rd July

  • Analyse case study incidents, identifying situational and cultural causation factors.
  • Predicting at-risk behaviours through an environmental assessment.
  • Identify the triggers and reinforcing consequences leading to at-risk behaviours.
  • Identify and propose actions to remove or discourage at-risk behaviours.
  • Identify and propose actions to promote alternative safer and healthier behaviours.
  • Immersive scenario analysis


You will have a different perspective on injuries and incidents and why they happen.

You will be able to use BIA techniques to analyse incidents, applying tried and tested scientific methods.

You will understand what drives human behaviour and how this can be applied to injury prevention.

Your own Behavioural Incident Analysis Toolkit (RRP $315) which contains:

  • Exploration tools for understanding situational attributes
  • Journey map and situation cartography tool
  • An environmental component mapping tool
  • Design tools for ‘nudging’ desired behaviour
  • A Facilitation and exploration guide
  • Behavioural Incident Analysis Technique book
  • Full slide deck used in course


Bob Cummins

Bob has over 20 years’ behavioural science experience in various sectors. He is the author of Behavioural Science for Business Health and Self and is an advisor to the Cambridge Center for Behavioural Studies in North America.
He heads up SODAK, a behaviour design agency in Edinburgh Scotland. 

Dr John Austin

Dr. John is an internationally recognized coach to business leaders on safety and human performance. He was a Professor of Psychology for 15 years at Western Michigan University where he trained 25 Masters and Doctoral students, many of whom are Professors themselves now. John heads up Reaching Results and is the President of Level 5 Safety.



Uniquely situated in East Kalamazoo’s River’s Edge District, The Foundry is located on the section of East Michigan Avenue and Harrison Street adjacent to Portage Creek. Paying homage to the site’s history as a former gray-iron foundry and steel fabrication facility, The Foundry is a 52,000 square foot creative incubator built on the Herman Miller Living Office® concept. With exposed girders, clerestory windows, artful meeting and breakout areas, The Foundry breathes fresh air, sunlight and encourages a sense of camaraderie and cooperation. It’s simply the most powerful working environment in Southwest Michigan.



Monday 22nd &
Tuesday 23rd July 2019


Bob and John have collaborated for over 10 years now. They often work together on exciting projects, sharing ideas, materials and best practice. When they get together it results in new and effective ways of improving leadership and health and safety. Bob has a strong background in Construction and Health and Safety and has been studying behavioural science since 2007. John's background is full on professor of Psychology before starting his own business. Together, they are a formidable pair.